Business

Do you love the idea of running the perfect husband and wife business? Rather than starting your own from scratch, you and your partner may have an interest in buying a business that has already been started and is now available for sale. Doing something you love with your partner …

Customers today interact with businesses through a variety of channels. They may start on one channel but finish on another, whichever is more convenient. You can attract and retain new customers by implementing an omnichannel marketing strategy, which ensures that your marketing channels collaborate and adapt to your customers’ needs.  …

Videos have become one of the essential content forms among people. You need to use video content to capture your audience’s attention. The internet is all flooded with content, and you must stand out and create videos that attract eyeballs and become a source of good engagement. You cannot post …

Trying to figure out if Bombas socks are a product actually? You’ve arrived to put things right. Bombas socks are among the most comfortable and high-quality socks available. Bombas is a good alternative if you want to buy socks from a company that is ethical and socially responsible. In this …

Norstrat Directing is a coordinating firm that gives birth to gained an enormous store of fantastic quality these days.  Parts and parts to redesign change bargains, correspondingly as Canada’s Northern Framework. The directing firm is administered by Lee Carson, a created magnet close by. Mr. Carson has been a groundbreaking …

Introduction One of the most common challenges for B2B companies is knowing which marketing tactics they should implement. They might hear about a particular tactic, jump on the bandwagon, and then when it doesn’t work out, they proclaim, “Marketing doesn’t work for our company”. Or they might stick with a …

Introduction Now that you have gathered a full view of your company, customers, and competition, you can develop the marketing strategy. Start by summarizing the results of the three C’s. In each section, you created a few pages of key findings and implications. Put all of these together and evaluate …

Introduction Marketing may be a major business function, but it isn’t very well understood in the B2B environment. There are lots of academic definitions, but often they only make sense to those who already understand marketing. The definitions also tend to focus on B2C, rather than B2B, marketing. I have …

Introduction Does this sound like something you or your boss would say? If so, this book is for you. When I meet company owners for the first time and tell them that I run a B2B strategy and marketing business, I often hear statements like the one above. Many B2B …

The shipping job market is a competitive one, with millions of dollars at stake. On the other hand, the shipping industry is constantly evolving and growing. In recent years, the industry has been experiencing a significant change in the form of e-commerce. And as this change has developed, so has …