Business

Videos have become one of the essential content forms among people. You need to use video content to capture your audience’s attention. The internet is all flooded with content, and you must stand out and create videos that attract eyeballs and become a source of good engagement. You cannot post …

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Introduction One of the most common challenges for B2B companies is knowing which marketing tactics they should implement. They might hear about a particular tactic, jump on the bandwagon, and then when it doesn’t work out, they proclaim, “Marketing doesn’t work for our company”. Or they might stick with a …

Introduction Now that you have gathered a full view of your company, customers, and competition, you can develop the marketing strategy. Start by summarizing the results of the three C’s. In each section, you created a few pages of key findings and implications. Put all of these together and evaluate …

Introduction Marketing may be a major business function, but it isn’t very well understood in the B2B environment. There are lots of academic definitions, but often they only make sense to those who already understand marketing. The definitions also tend to focus on B2C, rather than B2B, marketing. I have …

Introduction Does this sound like something you or your boss would say? If so, this book is for you. When I meet company owners for the first time and tell them that I run a B2B strategy and marketing business, I often hear statements like the one above. Many B2B …

The shipping job market is a competitive one, with millions of dollars at stake. On the other hand, the shipping industry is constantly evolving and growing. In recent years, the industry has been experiencing a significant change in the form of e-commerce. And as this change has developed, so has …