Customers today interact with businesses through a variety of channels. They may start on one channel but finish on another, whichever is more convenient.
You can attract and retain new customers by implementing an omnichannel marketing strategy, which ensures that your marketing channels collaborate and adapt to your customers’ needs.
A clothing retailer’s truly omnichannel ‘Click and Collect service is a prime example. Customers place an order online and schedule a visit to the store to try on the items.
The dressing room is already reserved and stocked with their requested items when they arrive. This personalized experience boosts customer satisfaction and allows employees to cross-sell or upsell.
Improve your omnichannel marketing strategy by implementing a booking option in every online and offline channel, providing customers with complete flexibility and convenience in their booking experience.
How to Include Booking Options in Your Marketing Channels
The booking widget allows for the seamless integration of your online appointment booking software across multiple channels. All of the media communicate with one another, so if someone books an appointment on one channel, the availability on all of the others is updated in real-time.
You now understand the advantages of including a booking option in your omnichannel marketing strategy. Let’s look at how the WordPress appointment booking plugin integrates with each channel.
The appointment booking widget can be inserted into websites in various ways, making the booking process more manageable. It only takes a few clicks – no web development experience is required! Also, there is another version of the online booking plugin which is called the multi vendor booking system.
Reserve with Google
You should create a Google Business account to increase your online visibility because Google is the most popular search engine. The appointment booking plugin easily integrates with your Google Business profile, displaying a booking button in Google search results, Google Maps, and Google Assist. Allowing customers to book appointments directly on Google rather than visiting your website will set you apart from the competition.
You can use the Booking Links app to create customized links for specific products and services. These are far more useful than simply providing a link to your website. Add these links to your customer contact points, such as your Facebook page, Instagram bio, email signature, to speed up the booking process.
Although every successful business must have an online presence, traditional offline marketing is still essential. Integrate the two by including QR codes on your printed materials. They provide an ideal transition from the offline to the online world.
Bookings can be made in person or over the phone.
Whether a customer books their next appointment over the phone, at a reception desk, or the end of an appointment, the calendar quickly finds an available time slot. Staff can directly create or edit appointments immediately synced with bookings made through other channels.