If you are a band, you know how difficult it can be to get your music out there and get people to listen. You have an amazing sound and story, but how can people notice you?
For some who have a budget, they would just hire someone to do the whole promotion for them. But no worries, because if you’re an aspiring band just starting and do not want to break the bank for promotion, this article will teach you various ways to do it.
Tips to promote your band
● Make a social media account
One of the most accessible ways to promote your music is by making a social media account for your band.
A social media account is where you post updates about your music, tour dates, events, and other whereabouts. It’s also where people can learn about new music from your band. Once you have social media accounts, you can post photos and videos of your gigs and shows on Instagram or Facebook. You could also create a YouTube channel for the band and record any live shows at local venues. Making a social media account will also help your band build its brand identity, which is very important.
● Have your own band website.
Having your own band website can add to your reputation and identity online. You get to set up a domain with your band’s name on it, design your site with your band’s genre, and publish content about your band.
Plus, it sounds more legitimate if your band has an official website that people will visit when they hear about you! Ensure that your band website is professional and well-designed to look appealing to potential listeners.
And don’t forget that it’s important to have good content on your website. Your fans will expect more out of you than just a bunch of images!
● Upload engaging music content.
People hate boring and ordinary content, and if you want people to engage with your band, consider transforming your content.
Engaging content should be full of personality and character. For example, don’t just post your video playing the violin. Instead, you can use the sound of your best electric violin to a reel partnered with dialogues or scripts about motivating people to go on with the struggles of life.
Remember that the key to engaging content is thinking of something people can relate to. You want to craft relatable and relevant content so you can make an impact on your audience.
● Collaborate with other bands.
Collaborating with other bands can be an excellent way to establish a community around your music and give it visibility beyond the scope of your own reach.
It means you’ll have access to additional fans and followers who might not know about you otherwise. Likewise, it’s a great way to get feedback from people interested in your work. You can also learn from them how they’re promoting their own work, which will help you refine your own strategy for getting your band’s attention.
● Have a live performance.
It’s indeed difficult to find opportunities for a live performance. But once you get to enter an event, it’s worth it!
A live performance will make your band more memorable. It’ll also help you develop connections with other bands, which will help you expand your fan base. And if you’re lucky enough to play in front of an audience that loves your music, it’ll be like winning the lottery!
Promoting your band doesn’t have to be expensive. Sometimes, all you need is a concrete plan, and the tips mentioned above are great starting points. You can always promote your band in your own ways, but before you do it, make sure that you know the people you’re targeting with. Likewise, don’t be afraid to learn new and explore new things that will be beneficial for your brand’s exposure.