Fashion

Introduction In the quote above, legendary English playwright William Shakespeare raised an age-old question, ‘What is in a name?’ In the luxury fashion branding scene, the ‘name’, in other words, the ‘brand name’, is everything. This is because it is the ‘brand name’ and the ‘brand logo’ that attracts consumers …

What is branding, really? ‘Brands’ and ‘branding’ are among the most abused and misunderstood terms in the business vocabulary. If you ask the average consumer of luxury goods to define a brand, they’d probably relate it to a ‘brand name’ like Versace or Dior, or to a product like the …

Introduction This watchword is used to emphasize the indispensable nature of an appropriate location in retail. Retail location involves more than physical space but includes the choice of a place that is most suitable for the sale of the products or services in question. An inappropriate retail location is difficult …

The consumer is king Gabrielle Coco Chanel thoroughly understood the luxury consumers of her time. She also recognized the influence of the wider society on shaping consumer expectations and outlook. In the early twentieth century after the First World War, fashion designers continued to apply the pre-war styles characterized by …

Introduction Eyes that are both attractive and expressive have always been a sign of appeal. Many people, in their quest to improve the appearance of their eyelashes, wonder whether or not eyelashes require the use of conditioners. This article examines the value of using eyelash conditioners as well as the …

The arrival of winter means it’s time to start thinking about layering up on warm clothing. But who’s to say you can’t be both stylish and cozy? The IKAZZ White Long Puffer Coat is a great alternative to traditional winter outerwear that will keep you toasty and fashionable. In this …

Don’t miss out on the great deals at Bagsmart – we’ve got a laptop backpack that’s perfect for carrying your laptop when you’re traveling. Our laptop backpack is made from durable and soft fabric, and it has plenty of compartments and pockets to store everything you need while you’re on …

Introduction Anyone who thinks fashion is inconsequential and doesn’t deserve serious attention must think again. Fashion is a strong force that has always played a significant role in the evolution of mankind’s society. As far back as the Egyptian, Greek, and Roman Empires, fashion was a key social element that …