Introduction Instruments related to the guitar have been in existence since ancient times. The idea of stretching strings across a vibrating chamber of air, called a soundbox, dates back to prehistoric times, and is found in virtually every culture in the world. The idea of using frets to mark the …
Read More »How to Hear a Mode (Practical Exercise)
Introduction It is one thing to know what the modes are, to know what modality is in abstraction and to be able to name the modes, even to spell their intervals and relationship. It is one thing to know a scale, but it is quite another to understand it practically. …
Read More »The Building Blocks of Music — Harmony, Melody and Rhythm
We say that music consists of three things: Harmony, Melody and Rhythm Harmony and melody both describe the relationship between pitches (although differently) without respect to their duration, whereas rhythm describes the relationship between sounds and their durations without respect to their pitches. Harmony is what happens when we combine …
Read More »What is Music Theory, Why is It Important and How It Can Help You
Introduction Most of us have heard of music theory. Some of us are immediately excited by the sense that it is foreign to us and by the idea that there is, somewhere, a body of knowledge that will make us better players, that will make us play like our heroes. …
Read More »Defining Your Marketing Strategy
Introduction Now that you have gathered a full view of your company, customers, and competition, you can develop the marketing strategy. Start by summarizing the results of the three C’s. In each section, you created a few pages of key findings and implications. Put all of these together and evaluate …
Read More »WHAT IS BUSINESS TO BUSINESS MARKETING?
Introduction Marketing may be a major business function, but it isn’t very well understood in the B2B environment. There are lots of academic definitions, but often they only make sense to those who already understand marketing. The definitions also tend to focus on B2C, rather than B2B, marketing. I have …
Read More »IT’S TIME FOR B2B COMPANIES TO GET SMART ABOUT MARKETING
Introduction Does this sound like something you or your boss would say? If so, this book is for you. When I meet company owners for the first time and tell them that I run a B2B strategy and marketing business, I often hear statements like the one above. Many B2B …
Read More »Foam Mat Drying of Fruit and Vegetable Products
Introduction Foam-mat drying is a promising new development in the field of drying aqueous foods. This method offers a wide scope for application in the vegetable puree and fruit juice processing industry as it enables the dehydration of heat-sensitive foods or which are difficult-to-dry, sticky, and viscous under relatively mild …
Read More »Diets That May Restrict or Exclude This Food
Buying This Food Firm, smooth, medium-sized white turnips with fresh green leaves on top. Choose smoothly waxed, medium-sized rutabagas with smooth, unscarred skin. Avoid: White turnips with wilted greens or rutabagas with mold on the surface Storing This Food Pull all the leaves off a white turnip, wash them, and …
Read More »The Most Nutritious Way to Serve This Food
Buying This Food Refrigerated meat that feels cold to the touch and looks and smells absolutely fresh. Frozen heart or tripe should be solid, with no give to the package and no drippings staining the outside. Choose some variety of meats by size. The smaller the tongue, for example, the …
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