We say that music consists of three things: Harmony, Melody and Rhythm Harmony and melody both describe the relationship between pitches (although differently) without respect to their duration, whereas rhythm describes the relationship between sounds and their durations without respect to their pitches. Harmony is what happens when we combine …

Introduction Most of us have heard of music theory. Some of us are immediately excited by the sense that it is foreign to us and by the idea that there is, somewhere, a body of knowledge that will make us better players, that will make us play like our heroes. …

Introduction Now that you have gathered a full view of your company, customers, and competition, you can develop the marketing strategy. Start by summarizing the results of the three C’s. In each section, you created a few pages of key findings and implications. Put all of these together and evaluate …

Introduction Marketing may be a major business function, but it isn’t very well understood in the B2B environment. There are lots of academic definitions, but often they only make sense to those who already understand marketing. The definitions also tend to focus on B2C, rather than B2B, marketing. I have …

Introduction Does this sound like something you or your boss would say? If so, this book is for you. When I meet company owners for the first time and tell them that I run a B2B strategy and marketing business, I often hear statements like the one above. Many B2B …

Introduction Foam-mat drying is a promising new development in the field of drying aqueous foods. This method offers a wide scope for application in the vegetable puree and fruit juice processing industry as it enables the dehydration of heat-sensitive foods or which are difficult-to-dry, sticky, and viscous under relatively mild …

Buying This Food Firm, smooth, medium-sized white turnips with fresh green leaves on top. Choose smoothly waxed, medium-sized rutabagas with smooth, unscarred skin. Avoid: White turnips with wilted greens or rutabagas with mold on the surface Storing This Food Pull all the leaves off a white turnip, wash them, and …

Buying This Food Refrigerated meat that feels cold to the touch and looks and smells absolutely fresh. Frozen heart or tripe should be solid, with no give to the package and no drippings staining the outside. Choose some variety of meats by size. The smaller the tongue, for example, the …

Introduction Water is the only compound that expands when it freezes. A water molecule is shaped roughly like an open triangle, with an oxygen atom at the center and a hydrogen atom at the end of either arm. When water is frozen, its molecules move more slowly, and each hydrogen …

Introduction In 2008, scientists at the National Cancer Institute released data from a seven-year survey of more than 100,000 postmenopausal women showing that even moderate drinking (one to two drinks a day) may increase by 32 percent a woman’s risk of developing estrogen-receptor-positive (ER+) and progesterone-receptor positive (PR+) breast cancer, …